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In this episode, Sean sits down with Jim Sartain, a seasoned entrepreneur with 25 years of experience in business consulting. Jim shares his unique journey from corporate leadership to founding two consulting firms, discussing the challenges and valuable lessons he learned along the way. He emphasizes the importance of having a clear \"why\" for entrepreneurship, the significance of leveraging networks, and the necessity of being adaptable in business strategy.

KEY TAKEAWAYS

Utilize connections from previous employment and industry contacts to find potential clients. Networking can lead to opportunities that may not be available through traditional marketing methods.
Offering pro bono services to non-profits can help build credibility and experience, which may lead to paid opportunities with larger clients in the future.
Set your fees based on your expertise and experience, and use discounts strategically while ensuring that your full rate is visible on invoices. This helps maintain perceived value while attracting clients.

Be realistic about what you can deliver to clients. Overextending yourself can lead to dissatisfaction and damage your reputation, even if other aspects of your work are successful.

Continuously assess your business model and strategy to ensure they align with your vision and market demands. Adapting to changes can lead to significant growth and new opportunities.

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In addition to being a founding partner of CODA Partners, Inc., Dr. James (Jim) Sartain is a Full Professor of Leadership and Strategy for the Jack Welch Management Institute, and an executive coach for senior leaders working in a variety of settings. Jim holds a bachelor’s degree in Psychology from Bowling Green State University, an MBA from NOVA Southeastern University, and a PhD in Industrial/Organizational Psychology from the Harold Abel School of Psychology at Capella University. His research focuses on cognitive psychology and the link between self-identity and leadership performance.

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Listen Now for Free

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